2007 Not Great For Motorcycle Sales. 

The stuttering U.S. economy has apparently affected motorcycle sales, which decreased dramatically in December of 2007.  Weak sales in the 4th quarter have dragged down the average for the year.

Comparing December 2007 to December 2006, sales of off-road bike were down 27.7%; street bikes were down 19.7%; scooters were down 21.1% and all motorcycle categories combined were down 23.2%.  ATV sales were also off 28.3%

The poor showing in December brought the year to date sales of off-road bikes (compared to 2006) down 17.1%; street bike sales were down 4.9% and scooter sales remained unchanged.  The dual-purpose motorcycle category showed the only increase at +6.7%.

Initial reports show overall motorcycle sales (all categories) for 2007 averaged a decrease of 7.2% compared to 2006. 

BMW Motorcycles Increase Sales in 2007

 BMW Motorcycles succeeded in recording a new sales volume record in 2007.  After surpassing the 100,000 mark for the first time in the previous year, the motorcycles segment continued to grow and recorded a sales volume of 102,467 units in 2007, which is +2.4% greater than the 2006 sales total of 100,064 units.

source: web bike news

Tags: , BMW

This entry was posted on Wednesday, March 5th, 2008 at 11:26 am and is filed under Motorcycles, Statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.