BMW Motorrad USA Opens 8 New dealerships
BMW Motorrad USA has announced the opening of eight new dealerships within the past five months to better serve new and underserved markets.
“In 2010 and beyond we will continue to identify growth opportunities for the BMW brand in markets that do not currently have a BMW motorcycle dealership by partnering with new or existing motorcycle dealers in those areas,” Todd Andersen, the company’s marketing manager, states in a press release.
The newest BMW dealerships are
- Van-Wall Powersports in Perry, Iowa;
- BMW Motorcycles of Chattanooga in Chattanooga, Tenn.;
- Bergen County BMW Motorcycles in Rochelle Park, N.J.;
- Montgomeryville Cycle Center in Hatfield, Pa.;
- BMW Motorcycles Tulsa in Tulsa, Okla.;
- BMW Motorcycles of Spokane/Westside Motorsports in Spokane, Wash.;
- BMW Motorcycles of Utah in Sandy, Utah; and
- Kissell Motor Sports in State College, Pa.
“Our dedicated dealer network was the key to our success last year,” says Andersen, citing the fact that BMW Motorrad USA outperformed the industry for the second year in a row in 2009 despite an overall motorcycle industry decline of 41 percent. “Our dealers continued to serve our customers well thanks to new products like the K1300 GT, K 1300 S, and the new S 1000 RR superbike, as well as attractive financing programs from BMW Financial Services.”
BMW says it now has 143 active dealers. In comparison, in February 2008 it had 136; last year it had 139.
2009 Sales Performance
BMW Motorrad says that worldwide, 87,306 BMW motorcycles were delivered to customers in 2009, a year-over-year drop of 14.1 percent and in line with company expectations.
BMW says that while the world market for motorcycles above 500cc was still about 1.5 million units in 2007, it shrank to about 900,000 units in 2009. This corresponds to a market drop of around 40 percent in two years. In 2009 alone, the world market declined by more than 30 percent, BMW says. The company did not cite sources for the statistics.
BMW Motorrad says that in the U.S., its third-largest market, 9,168 BMW motorcycles were registered, a drop of 22.5 percent compared to the previous year. But the company says it increased its share of the over-500cc market by 2.0 percent to 2.6 percent.
Husqvarna Motorcycles, the second motorcycle brand of the BMW Group, had worldwide sales figures of 13,052 units, a drop of 3 percent. BMW does not divulge U.S. sales, but does say they were up in 2009.




