Snacking “common ground”: Thailand’s MUNCHHH on balancing health and pleasure for innovation
Thai healthy snack brand MUNCHHH has developed an award-winning range of snacks based on what it has called the “middle ground” of snacking, with a focus on balancing health and indulgence to entice consumers to come back for more.
MUNCHHH was developed by Thailand-based Balance Corp, which has the eventual goal of creating various healthy snack solutions with a balance of being both delicious and healthy.
“We seek to be a balance between snacks that focus solely on being delicious, like Lay’s potato chips, and products that focus on health, like nutritional supplements or substitutes,” Norawee Bussadeegarn, founder of Balance Corp said FoodNavigator-Asia.
Food in the Age of Fusion: Guilt-Free Options and the Key to Hyperlocalization for Travel Retail Food Companies
Food companies operating in the travel retail market will need to focus more on providing consumers with guilt-free options produced through a hyperlocal supply chain to increase their chances of survival and growth in a post-COVID-19 era. rapidly evolving.
The travel retail market has been one of the hardest hit sectors by the COVID-19 pandemic over the past couple of years due to various border closures and travel bans implemented in the world, but in recent months, the APAC industry has reported a healthy recovery across the board. when regional and international borders began to open up, including for food and drink.
“International Air Transport Association (IATA) figures for February this year showed good reason for optimism [with] global traffic having recovered more than half of its pre-pandemic level at minus 45.5% compared to February 2019”,Tax Free World Association (TFWA) President Erik Juul-Mortensen said at the recent TFWA Asia Pacific Live event in Singapore.
To be or nut to be: Olam’s new D2C brand, Re-on, juggles consumer demand for traceability, sustainability and health
Olam’s new direct-to-consumer (D2C) nut brand, Re-, says it’s tapping into three big trends – traceability, sustainability and health – as it plans to expand from its launch pad from Singapore to Greater Asia, the United States and the United Kingdom.
The brand launched its range of nuts in March 2022 after two years of research and development. The almonds and cashews range is 100% natural, responsibly grown and traceable back to the farms that produce them, says its SVP and CMO, Venaig Solinhac.
“By natural, we mean it’s non-GMO, produced using sustainable farming practices, and the nuts can be traced back to its farms,”he said.
Home Economics: Rising Ingredient Prices Drive More Meat to Create Pioneering RTC Meat Alternatives
Alternative meat company More Meat cited rising prices for local food ingredients and the prevention of food waste as key drivers behind the creation of its ready-to-cook (RTC) line, a format that is still in its early stages. growth stages within the Thai plant. sector based.
In this episode of the FNA Trailblazers podcast, we talk to the co-founder and CEO of More Meat in Thailand, Kanwra Tanachotevorapong (Minnie). More Meat is best known for revolutionizing the use of splitgill mushrooms, a local native species of fungus that grows on rubber trees, as meat substitutes.
More Meat has seen significant success with the widespread presence in national supermarkets of its unseasoned, purposely made, flavorless plain product in response to consumer demand for a healthier ingredient to cook meals from scratch to control sodium intake – but now the company is also venturing into slightly more flavored items with RTC products.
“This expansion of the portfolio is really also driven by consumer demand – many want to be able to cook from scratch and have a simple canvas with which to add their own herbs, sauces, spices etc., but there also has many who just don’t have time for it and need something quick but healthier than the average pre-processed instant meal,” Tanachotevorapong said FoodNavigator-Asia.
Fresh Freezing: How APAC’s frozen food industry is prioritizing the development of new, healthier products
Healthier products are the next big trend in the frozen food sector, with the NPD expanding from countries with advanced cold chain systems such as Australia to those with less developed logistics such as India.
The health and wellness trend is on the rise across the food and beverage industry in the Asia-Pacific region even before the COVID-19 pandemic hit, and things haven’t changed. been no different for the frozen food sector.
Previously, a lot of misunderstandings existed about this category, with many consumers believing that they were inferior to fresh foods because the freezing process involved removing nutrients or depleting the quality of the food – this is a misunderstanding that frozen food companies have worked hard to surpass.