Ido-Tatamiten is a renowned company when it comes to foot comfort. The SETTA brand has conquered the world with its exquisite designs.
In its latest initiative, the company has focused on offering new products to meet the needs of its customers in the United States.
Top of the list of the new product line are the inoca SETTA Japanese Tatami SETTA sandals for men which have a traditional look, with the seta made from Igusa, the rush grass.
The inoca SETTA originates from the meeting between the tatami of the “Kishu rush” raised by the company.
The sandals pass through the resilient hands of Nara artisans who have accumulated centuries of experience to carve out a place in an evolving mainstream fashion industry.
The bottom of the pair of SETTA sandals is in synthetic rubber for easier use, chic to wear with the heel slightly off.
The main raw material of the flip flops is “Igusa”, a functional material with a sensitive ring of values that evoke a healing aroma.
Sandals are sparking a comeback of Japanese tatami sandals, aiming to blend in with the ever-dynamic modern lifestyle.
The flip flops are available in three colors: Raven X Madder Red, Golden Yellow X Purple, Wine Red X Purple, and Peony Red X Purple.
They have a slightly raised heel and a rubber sole to help lift the wearer off the ground and protect the hem of clothing.
The feet will be able to breathe and get air during walks.
Another product is the UNISEX card holder featuring “Igusa Rush” in a hook and loop weaving technique.
The card holder has been hand-woven by expert artisans with a focus on “Made in Japan”. The color and shape adapt perfectly to the hand, the texture of the weave increasing the grip; therefore, holding the case is pleasant.
It is decorated with a charming round purple button with piping on the “inoca CASE” which represents a classic design that brings a nostalgic attraction.
The card case can be used as an ID card holder and a credit card holder, and the user has the freedom to use it as they wish.
The inoca card holder is spacious and helps keep cards organized, clean and close at hand when needed.
The case also helps create a personalized style with a look that leaves a lasting first impression.
In 2021, the company’s products were featured at the New York Art Exhibition where the company featured as part of its Kishu Rush project.
The products have been carefully crafted by artisans known to various people of different cultures and races through their exposure.
Ido – Tatamiten information below.
HP inoca: https://inoca.jp/2021/12/23/art-expo-ny/
For customer and press inquiries regarding this release, please contact:
Global Brand Inc. / JAPAN
Company Name: Global Brand Inc. / JAPAN
Contact: Takahiro Yamada
E-mail: Send an email
The country: Japan