LAS VEGAS – Maxxis, Mastercraft and Toyo brand tires were named the best new tire products at the 2022 SEMA show, according to the judgment of the Specialty Equipment Market Association, which noted that the awards went to the “most innovative and state of the art”. “automotive aftermarket products available in 2022.
The Maxxis Victra Sport EV – a new product category for Maxxis Tire – won Best New Tire Product, ahead of Mastercraft Courier Trail HD of Cooper Tire & Rubber Co. and Toyo R/T trail in open country of Toyo Tire USA Corp.
Tire manufacturers submit their own products to the jury.
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SEMA’s annual New Product Awards recognize outstanding achievement in the development of products introduced to the automotive specialty equipment market at the SEMA Show. Products are judged in 18 award categories, and each category has a winner and two runners-up.
Nearly 2,000 products were entered into the 18 window display categories to be considered for a SEMA New Product Awards this year. The winners were selected based on various factors including superiority in innovation, technical achievement, quality and workmanship, consumer appeal and marketability, etc.
Other category winners of note:
Wheel and related products:
- MMX Wheels MMX Forged Wheel, Winner; and Icon Alloys 17-inch Rebound SLX from ICON Vehicle Dynamics and Lynx Trail Gunner Wheel for Ford Bronco, from Quadratec, finalists.
Advanced Driver Assistance System (ADAS) Products:
- AllData ADAS Quick Reference from Alldata LLC, Winner; and hands-on training on ADAS calibration from I-CAR and Drive CoPilot test from Opus IVS, finalists.