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Pizza Factory aims to build new stores with smaller footprints
The new Pizza Factory Express will be designed to optimize transportation and delivery and be affordable for new franchisees.
- The Pizza Factory Express model starts at 1,000 square feet and eliminates many of the operating expenses of larger restaurant prototypes.
- The Oakhurst, Calif.-based chain hopes to make it more affordable for new franchisees to open stores in other western states.
Small is big – or getting bigger – in the restaurant industry as more pizza chains look to shrink their footprint for new stores with a focus on optimizing delivery and transportation . Example : pizza factoryheadquartered in Oakhurst, California.
Pizza Factory recently announced a strategic partnership with San Francisco-based Rubber and Road Creative to conceptualize a new Pizza Factory Express design that would capitalize on the growing demand for offsite dining options. The redesigned design would also make it easier for new franchisees to open their first Pizza Factory store.
Starting at 1,000 square feet, the Pizza Factory Express model’s small footprint allows Pizza Factory to expand into new, untapped markets while eliminating many of the operating costs and expenses for furnishings, fixtures and fittings. equipment associated with larger restaurant prototypes, the company said in a press release. Release. The format also requires fewer employees to run the operation, which saves on labor costs, while allowing a hyper-efficient team to serve home-based customers, who traditionally have average higher tickets.
“Offsite dining is here to stay, but restaurant design remains more important than ever,” said Mary Jane Riva, CEO of Pizza Factory. “The Rubber and Road Creative team fully understands how design directly affects operations, and strategy is at the forefront of their creations. As existing franchisees grow and new multi-unit operators join our family , we are excited to offer another innovative build option that best supports the advanced delivery and transportation systems we have in place.
Dana Zipser, managing director of Rubber and Road Creative, explains that her company takes a “holistic approach to design, which means that our concepts incorporate all aspects of corporate and brand goals, whether it’s act as consumer-facing messages and images or functional building components, scalability, flexibility, cost-effectiveness to build, etc.
“Our goal with Pizza Factory is to create a highly efficient space for franchisees and staff to serve their customers in the most productive format,” adds Zipser.
Pizza Factory also offers multi-unit operators flexible new construction or conversion options with traditional restaurant prototypes ranging from 1,500 to 4,000 square feet. The largest option usually includes multiple dining sections, an arcade area for kids, banquet halls for parties and social gatherings, and big-screen TVs throughout the restaurant.
The company wants to add new stores beyond California, including Arizona, Colorado, Idaho, Montana, New Mexico, Texas, Wyoming and Washington. As it enters this new era of growth, Pizza Factory is offering a limited development incentive program that includes reduced franchise fees, waived royalties for three months and more.