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February 04, 2021 // Franchising.com // OAKHURST, CA – A new Pizza Factory prototype is baking and it’s about to get piping hot.
As part of Pizza Factory’s growth efforts, the community-loved franchise just announced its strategic partnership with San Francisco-based Rubber and Road Creative, a prestigious design agency with reputable roots in the restaurant industry. .
Addressing today’s customers, the two companies are conceptualizing a reimagined Pizza Factory Express design that will be optimized for delivery and transportation. As delivery, take-out and curbside orders prevail, the new prototype will support these off-site dining trends, while providing Pizza Factory franchisees with a lower investment opportunity in a growing food segment.
Starting at 1,000 square feet, the Express model’s small footprint allows Pizza Factory to expand into new, untapped markets while eliminating many of the operating costs and expenses for furniture, fixtures and equipment ( FF&E) associated with larger restaurant prototypes. Likewise, the format requires fewer employees to run the show, which saves on labor costs, but allows a hyper-efficient team to serve home and away guests who have traditionally higher ticket averages.
“Offsite dining is here to stay, but restaurant design remains more important than ever,” said Mary Jane Riva, CEO of Pizza Factory. “The Rubber and Road Creative team fully understands how design directly affects operations, and strategy is at the forefront of their creations. As existing franchisees grow and new multi-unit operators join our family , we are excited to offer another innovative build option that best supports the advanced delivery and transportation systems we have in place.
Heeding its “Vision Meets Velocity” mantra with every project, Rubber and Road Creative creates comprehensive brand solutions that aim to delight audiences, drive sales and change the way customers engage. The company, spun off from renowned design agency Tesser, brings extensive restaurant industry experience to Pizza Factory, with many team members having contributed award-winning work with notable brands such as Wendy’s, Jersey Mike’s and The Halal Guys.
“We take a holistic approach to design – meaning our concepts incorporate all aspects of business and brand goals, whether it’s consumer-facing messaging and imagery or functional building components, scalability, flexibility, construction profitability, etc.,” said Managing Director Dana Zipser, who formerly worked at Tesser before forming Rubber and Road Creative. “Our goal with Pizza Factory is to create a highly efficient space for franchisees and staff to serve their guests in the most productive format. We are honored to lead the design of the brand’s Express model and look forward to establish a partnership that will last for years.
In addition to the Express model, Pizza Factory also offers flexible new-build or conversion options for multi-unit operators with traditional restaurant prototypes ranging from 1,500 to 4,000 square feet. The largest option usually includes multiple dining sections, an arcade area for the kids, banquet halls for parties and social gatherings, and big-screen TVs throughout the restaurant. Whether it’s fast or casual service, Pizza Factory maintains its reputation for family-friendly dining and high-quality products, offering fresh, never-frozen pizzas, pastas, wings, sandwiches, salads, beer, wine and more.
With aggressive development efforts underway, Pizza Factory is actively expanding from its West Coast roots and adding restaurants across the country. Currently, the brand is particularly focused on developing California, Arizona, Colorado, Idaho, Montana, New Mexico, Texas, Wyoming, and Washington.
SOURCE Pizza Factory
All Points Public Relations