Pizza Factory unveils new Express model

Pizza Factory has just released its renderings for Pizza Factory Express, a new quick service format to support the brand’s thriving transportation and delivery business.

Guided by a design direction of “Convenience Perfected”, the prototype meets the cravings of today’s customers for fresh, quality food served quickly. Whether fans are stopping in for a hot pizza or ordering calzones on the doorstep, the Express model further enhances the brand’s ability to offer a host of offsite dining options. This news comes in tandem with more than 80 Pizza Factory delivery service restaurants touting a 27% increase in same-store sales last month. In fact, system-wide March 2021 represented the brand’s best March performance in five years, ultimately signaling Pizza Factory’s upward trajectory and recession-proof operations.

Beyond appealing to consumers and boosting sales growth, the new prototype is also built to complement national growth with multi-unit operators as the model adapts to restaurant development. Starting at 1,000 square feet, the Express model’s small footprint allows new and existing franchisees to expand into new, untapped markets while eliminating many of the operating costs and expenses for furnishings, fixtures and fittings. equipment (FF&E) associated with the largest restaurant prototypes. Likewise, the format requires fewer employees to run the show, which saves on labor costs, but allows a hyper-efficient team to serve in-home guests on the go who traditionally have higher ticket averages.

“Efficiency, convenience, and quality are the foundation of Pizza Factory, and we led these business drivers in mind when developing the Express plan,” says Mary Jane Riva, CEO of Pizza Factory. “The debut of Express is such an important milestone for our development goals because the format alone allows Pizza Factory to expand into new communities and non-traditional spaces. We are confident that the model will support the advanced pick-up and delivery operations we already have in place, while providing new ways for our customers to enjoy a varied menu of fresh food.

In partnership with the prestigious design agency Rubber and Road Creative, Pizza Factory conceptualized its Express model to communicate its reputation as a fresh, lively and rooted brand in the community. With large floor-to-ceiling glass windows, the sleek new prototype beckons customers inside and into an inviting space. Inside the restaurant, warm color palettes, natural wood elements and LED panels adorn the walls to capture the essence of a modern pizzeria. Additionally, the brand’s in-kitchen visibility provides an added level of transparency, allowing customers to see from the inside the homemade and daily-fresh menu items.

In addition to the brand’s Express model, Pizza Factory also offers multi-unit operators flexible new-build or conversion options with traditional restaurant prototypes ranging from 1,500 to 4,000 square feet. The largest option usually includes multiple dining sections, an arcade area for kids, banquet halls for parties and social gatherings, and big-screen TVs throughout the restaurant. Whether through a quick-casual or quick-service format, Pizza Factory maintains its reputation for family dining and high-quality products, offering pizzas, pastas, wings, sandwiches, salads, beer, wine and Suite.

With aggressive development efforts underway, Pizza Factory is actively expanding from its West Coast roots and adding restaurants across the country. More recently, the brand announced its expansion into Texas and its first franchise deal in Southeast Georgia, demonstrating the concept’s ability to penetrate new states.

As Pizza Factory enters this new era of growth, the company is offering an aggressive development incentive program including reduced franchise fees, waived royalties for three months and more. This applies to new franchisees considering conversions or new constructions.