As mentioned in the original introductory article for the TAG Heuer Connected, it was almost inevitable for Swiss brands to enter the gadget world of smartwatches. Certainly the TAG Heuer Connected did a good job looking like the mechanical watches that came before it, and titanium gave it a luxury feel, at least more so than steel. What do you do when you want to elevate that luxury look? Well, you go for gold, of course. In this case, 18k rose gold.
Yes, that’s right – if the most expensive Android Wear watch to date (at $ 1,500 for the titanium version) wasn’t luxurious enough for your Instagram feed, you might be able to get the TAG Heuer Connected in rose gold soon. Now, in the right context, I’m all for rose gold, much more than I would be for good old yellow gold. In terms of a smartwatch, however? It’s a new concept and it’s definitely a matter of taste. I don’t know if this taste matches mine …
Again, it’s because I’m in a strange place. As a gadget and watch man, I love the idea behind smartwatches, although I don’t have a solid use case for them on a daily basis. As something that would be a secondary device (worn for parts of the day), or even a second device worn on the wrist, I can see them having a home, especially when they’re only a few hundred dollars. When do you enter the world of four-digit watches? For me it becomes a more difficult sale.
Then again, I’m really not the target audience for the nearly $ 10,000 TAG Heuer Connected Rose Gold. No, this is a different breed of watch buyer, who I guess chooses this particular Android Wear implementation for the name on the dial and the build quality it carries. Interestingly, the information around this watch indicates that it carries the same two-year trade-in warranty as the titanium version. If you remember, this allows the buyer to put in an extra $ 1,500 after two years to trade in the TAG Heuer Connected model for a mechanical version. No word on whether or not rose gold buyers will pay the same amount or more, nor the material of their mechanical watch. I love the idea of the swap, and it’s interesting to see a brand hedge their bets with new technology like this.
I have to admit I’m a little curious to see how this rose gold TAG Heuer Connected moves. The titanium version seemed priced a bit high, but apparently it must be good enough for this high end version to come out for a price of $ 9,900. Then again, Mr. Biver certainly has a better read of the industry than I probably ever will, so maybe he’s on to something here that I just don’t see. If so, dear reader, let me know in the comments below! tagheuer.com