We can no will no longer sterilize our groceries, but the pandemic has fueled a general obsession with sanitizing that the American Cleaning Institute says is here to stay. Sales of gentler, “all-natural” cleansers are down, while old reliable workhorses like Tide Powder and Dawn Dish Soap are enjoying a resurgence thanks to a new breed of TikTok influencer: the cleanfluencer. Here are the tools they use to achieve those sparkling, satisfying results.
Scrub Daddy Sponge
Videos of these cheerful sponges, made from a durable polymer foam that softens under hot water, have had 1.2 billion views on TikTok.
Stardrops The Pink Stuff and Tide Original Powder
Stardrops mildly abrasive paste removes rust and stubborn stains from metal and other hard surfaces. And while Tide will make your whites whiter, cleanfluencers swear by the detergent for washing floors and scrubbing walls.
Tide, $23, loblaws.ca
Stardrops, $11, amazon.ca
ChomChom Pet Hair Remover
This eco-friendly alternative to the lint roller uses static electricity to detangle soft surfaces.
Ten and Co. Sponge Cloth
Inspired by a Swedish kitchen staple and designed in Canada, Ten and Co.’s compostable cloths last six to 12 months.
Dyson Cinetic Big Ball Animal Pro vacuum cleaner
CleanTok’s favorite vacuum, used in countless carpet and sofa cleaning clips, also has a dog grooming attachment.
Dawn Platinum Powerwash dish spray
The creators of TikTok praise this concentrated foamy formula as an all-purpose cleanser that can be used around the house.
ColorCoral Universal Dust Cleaner
This vibrant, reusable gel can be squeezed into the finest crevices, from keyboards to dashboards, to remove dust, lint and debris.
Astringent cleansers require a pair of protective rubber gloves. These are lined with cotton to prevent sweaty hands.
O-Cedar EasyWring Mop and Bucket
With its high spin action powered by a foot pump, this mop and bucket system makes cleaning floors surprisingly enjoyable.