Buying vegan sneakers at Grounded People means supporting your choice of charity. Founded in Vancouver by CEO Maximilian Justus, Grounded People, an eco-friendly clothing company, started just at the start of the pandemic. And now, after nearly two years of overcoming the challenges of sourcing sustainable materials, Grounded People has unveiled its first vegan shoe collection.
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Grounded People’s mission is to foster sustainability, not just as an alternative to fast fashion, but as a way of life. The first vegan shoe collection includes two low top sneakers called Charlie (moonstone color) and Gabby (lead color) and two high top shoes called Lee (moonstone) and Matty (lead).
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Grounded People shoes are almost entirely handcrafted by artisans using ethically sourced, recycled, undyed cotton canvas uppers and linings. There is a non-toxic biodegradable foam insole and a natural latex rubber outsole. The design is a classic style sneaker, with modern details such as D-eyelets and back zippers. To top it off, these vegan shoes are made in the world’s only fully vegan factory in Brazil.
“At this critical juncture in society, our intention is for people to see Grounded People more than a label, but rather as an iconic inspiration to this growing movement of inclusiveness, environmentalism and sustainability,” said the CEO. Maximilian Justus. “We are convinced that the more informed consumers are, the more they will realize that their choices matter and that they can make a significant difference for the planet.”
To add an individual touch to each pair of shoes and allow customers to show their support for their choice of cause, Grounded People launched the LACES (Learn to Achieve and Create Everlasting Sustainability) initiative. When you shop through the LACES program, you may receive additional laces in different colors that correspond to a specific partner organization. Grounded People donates the proceeds directly to selected charities.
The Grounded People shoes retail for between $ 119 and $ 129 in sizes five to 13. They also come with a free vegan cotton backpack with purchase.
Images via anchored people