This township delivery service uses WhatsApp and electric scooters for fast food deliveries

(Image: Ka delivery speed)

  • Fast food delivery services such as Uber Eats and Mr D do not work in townships and rural areas of South Africa.
  • Identifying this gap, Delivery Ka Speed ​​was founded as a simple way to get food delivered through the maze of unmapped township streets.
  • The company was launched by Godiragetse Mogajane, local in Hammanskraal, and launched at the end of July.
  • Since then, it has processed and delivered nearly 2,500 orders via WhatsApp, using electric scooters to save fuel costs and make a powerful brand statement.
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A fast food delivery company founded in Hammanskraal, north of Tshwane, takes orders via WhatsApp and drives electric scooters to serve communities forgotten by Uber Eats and Mr D.

Delivery Ka Speed, launched by 24-year-old entrepreneur Godiragetse Mogajane after seeing a gap in the township delivery market, was officially launched in late July 2021.

Orders are placed via WhatsApp. Payments can be made via EFT, online card payment, card on delivery with Yoco machines, or cash. The drivers are sent to fast food outlets – mainly McDonalds and KFC – on electric scooters hired by the company.

In less than three months, Delivery Ka Speed ​​made nearly 2,500 deliveries, extending to other cantons around Hammanskraal, with the goal of provincial relocations.

“We do the same thing the big food delivery people do… but we do it in an environment where these guys aren’t,” Mogajane told Business Insider South Africa.

“And the reason they’re not there is because of the challenges with Google Maps and other map apps. It’s really hard to pinpoint a location and get a driver to give them directions to get there. . It just doesn’t work in the environment township. “

Fast food delivery South Africa

(Image: Ka delivery speed)

Delivery Ka Speed’s response to this problem has been to hire local drivers with intimate knowledge of their communities, their landmarks and the maze of unmapped streets that crisscross the township. It turns out to be a success.

“We are in Hammanskraal [and] we are also in Soshanguve, which is closer to Mabopane and Ga-Rankuwa [and] this is where we also seek to develop.

“Everywhere we go people say ‘finally’ instead of ‘what is it’, it’s no longer weird now that you get a delivery from a stranger,” says Mogajane.

See more | Ambitious urban delivery service is booming – delivering thousands of fresh food orders per day

The company currently employs eight drivers who Mogajane says can each earn around R1500 per week working for Delivery Ka Speed.

Fast food delivery South Africa

Founder Godiragetse Mogajane (Image: Delivery Ka Speed)

Delivery Ka Speed ​​makes money by adding a constant 15% markup on all deliveries, regardless of order size, meal type or fast food restaurant. There are also delivery costs, starting at R10 for the areas closest to fast food restaurants, which are paid directly to the drivers.

In addition to providing a service to the community in the form of fast food deliveries, Mogajane says Delivery Ka Speed ​​also gives unemployed youth the opportunity to earn a living.

But the high costs of gasoline take some of the income from drivers. To keep those transportation costs low – and make a strong brand statement in the process – Mogajane is currently renting two electric scooters. The small vehicles, rented from local manufacturer Scooters SA, can be fully recharged in just three hours, allowing drivers to travel around 90 km.

“I didn’t want it to be just another delivery company. For our brand to be known, we needed something that had never been seen before, especially in this area,” says Mogajane of the marketing power of electric scooter.

“Everywhere it goes, people turn their heads. And then they see our brand image. [and WhatsApp order number] In back. So for marketing purposes the scooter is doing wonders for us. “

“[But also] gasoline costs are crazy. They are increasing almost every month. Probably 40% or 50% of that [driver’s weekly pay] goes to fuel. So we are talking about [getting] Ten [electric] Vehicles. “

Fast food delivery South Africa

(Image: Ka delivery speed)

And while Mogajane wants to expand Ka Speed ​​delivery to include other areas, more drivers, a fleet of electric scooters, and alcohol and grocery deliveries, he says the system – to place an order and to send a delivery – should be kept simple. as possible.

“We want to be the number one supplier in the townships for deliveries,” Mogajane said, adding that his immediate goal was to develop and launch a dedicated Ka Speed ​​delivery platform to process orders. He is convinced that this platform, which will allow the company to expand into new areas, such as Limpopo, will be launched before the end of the year.

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