Yokohama Rubber Co., Ltd., today announced that it began supplying its GEOLANDAR X-CV to Toyota Motor Corporation in January for use as original equipment (OE) tires on the new Toyota’s Lexus LX SUV. The Lexus LX is fitted with 265/55R20 and 265/50R22 size tires.
The GEOLANDAR X-CV represents a new dimension in off-road tires developed for high-performance crossover SUVs, which have increasingly focused on high-speed performance and handling in recent years. GEOLANDAR is Yokohama Rubber’s global SUV and light truck tire brand, and the company is accelerating the expansion of the brand’s lineup to meet the increasingly diverse needs of the SUV market.
Based on the replacement market tire of the same name, the GEOLANDAR X-CV delivered to Toyota has been finely tuned to meet the high performance standards of the new Lexus LX. In addition to significantly reducing rolling resistance, the tire offers exceptional steering stability and comfort and is extremely reliable even in the harshest environments. The tire’s sophisticated and sleek sidewall design makes it particularly suitable for use on high-end luxury SUVs, such as Toyota’s Lexus LX.
Under Yokohama Rubber’s current medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tire business aims to maximize the sales ratios of high value-added YOKOHAMA tires, namely the global flagship brand ADVAN, the GEOLANDAR brand of tires for SUVs and vans, and various winter tires. One of the main initiatives implemented as part of this strategy is the expansion of ADVAN and GEOLANDAR tires as original equipment on new cars.