Yokohama Rubber’s GEOLANDAR X-CV is now factory-fitted on the Mitsubishi Motors Outlander
Bernice J. Hicks
2 min read
Yokohama Rubber Co., Ltd. announced today that it is now supplying its GEOLANDAR X-CV (Model No. G99B) as Original Equipment (OE) for the new Outlander SUVs from Mitsubishi Motors Corporation. Yokohama Rubber began supplying GEOLANDAR X-CV tires used on Outlander gasoline models sold overseas in July 2021, and tire shipments for PHEV models to be introduced in Japan, Australia and others. countries started in November of this year. SUVs are fitted with 235 / 60R18 103H size tires.
* The gasoline model is not sold in Japan.
While contributing to the handling of the Outlander, GEOLANDAR X-CV tires (model # G99B) provide high steering stability and greatly reduced rolling resistance which further enhance the environmental benefits of PHEVs. In addition, a newly optimized tire model helps improve fuel efficiency.
GEOLANDAR is Yokohama Rubber’s global brand of SUV and light truck tires, and the company is accelerating the expansion of the brand’s lineup to meet the increasingly diverse needs of the SUV market. The GEOLANDAR X-CV supplied for Outlanders is based on the GEOLANDAR X-CV tire previously developed and sold in the replacement tire market. The GEOLANDAR X-CV represents a new dimension in road tires developed for high-performance crossover SUVs which have increasingly focused on high-speed performance and handling in recent years.
Mitsubishi Motors is looking to increase global sales of its new Outlander crossover SUV, which accounts for about 20% of the company’s annual unit sales. Equipped with a unique next-generation PHEV system that “delivers more powerful performance and longer range,” the new Outlander PHEV provides safe, secure and comfortable driving in a variety of weather and road conditions.
As part of Yokohama Rubber’s current medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tire business aims to maximize the sales ratios of high value-added YOKOHAMA tires, namely the global flagship brand. ADVAN, the GEOLANDAR brand of tires for SUVs and light trucks, and various winter tires. One of the main initiatives implemented as part of this strategy is the expansion of ADVAN and GEOLANDAR tires as original equipment on new cars.
